At present, Paris Saint-Germain, or PSG, is one of the most powerful football clubs in the world. But ten years ago, they were a small French team. In 2011, Qatar Sports Investments bought the club, and it’s doubtful that anyone had ever thought that the Parisian club would evolve into one of the most powerful and influential clubs in the world.
The club’s transfer activities can be described as utterly spectacular. The acquisitions of Neymar, Kylian Mbappé, and Lionel Messi solidified the club’s position in the history books. It’s important to note that PSG and Ligue 1 have become popular in all bookmakers, including those found at https://allbets.tv/tz/bookmakers/ as well. Their global investments also made them popular among fans in Africa.
Reshaping International Betting Trends
PSG’s increased status and dominance in football caused many international betting trends worldwide. The arrival of PSG has rocked the world of football betting and changed the way that people across the globe place bets on football.
Moreover, PSG’s influence is not only in France but also impacts the betting trends on leagues, tournaments, and games worldwide. One reason these betting trends increase is that PSG’s new signings draw more attention to Ligue 1.
High numbers of bets were placed on Paris-based PSG to win Ligue 1 throughout 2021. Some of the bookmakers confirmed that bets placed on PSG’s Ligue 1 games increased by more than 300% between 2021 and 2023.
This trend continued, and PSG now claims a greater share of the global football betting market. Another reason for this increase in betting activity is the fact that PSG’s big games are more regular than ever before.
At a meeting with bookies in 2023, it was found that PSG’s games made more than 25% of all Champions League bets during that year’s knockout stages. There has never been a time in history where one game accounted for one-quarter of all the games that people bet.
Other leagues also had a fair share of this influence. The bets on the English Premier League also doubled one week after the 2023 Champions League match between PSG and Manchester City. The recent PSG win over Liverpool also had massive impact, with reports incoming.
The Arctos Partners Investment: A New Chapter
In 2023, PSG’s global influence increased tremendously after Arctos Partners made a serious investment of more than €4 billion, making PSG one of the richest teams in the world.
That wasn’t all, as the investment ensured the team would likely keep growing in the future. For those in the world of betting and bookmaking, the likelihood of bets they will make to back future odds for PSG could increase astronomically.
Impact on Betting Exchanges
PSG’s results in high-profile matches and their overall performance seem to have had an impact on the betting exchanges as well. In comparison to traditional bookmaker odds, betting exchanges offer even more diverse wagers and possibilities to try to bet against other people.
Moreover, up-and-coming betting exchanges also seem to mention a higher level of activity and popularity in connection with PSG matches. When you have a powerhouse team that’s constantly strengthening its roster, this kind of activity is to be expected.
Navigating Regulatory Challenges
The fact that PSG is one of the most influential football clubs in the world is not without its downsides in the betting world. Particularly, the team’s success meant that gambling regulators from several jurisdictions around the world have decided to take a closer look at the activities of PSG to understand better how to promote responsible gambling.
The team’s management and staff were quick to adapt to the changes. PSG is willing to collaborate with the National Gambling Board to ensure that the gambling regulation process does not limit the number of people who participate in bets and that wagering opportunities are made available to as many people as possible.
Conclusion: A Lasting Impact on Football Betting
To sum up, PSG’s transformation as a result of its acquisition by QSI has led to various influences on international betting trends. The growth of interest in Ligue 1 and the change in the global sports betting industry are the most powerful effects.
As PSG continues to change and develop, its influence on football betting is likely to become even more significant than it is in the present.
Main photo credit: IMAGO / Action Plus